Thursday, June 18, 2020

Klue and the Global Competitive Intelligence Tools Market 2020


Klue company was founded in 2015. The headquarters are in Vancouver, BC. The company was named a 2019 Gartner "Cool Vendor." Gartner is a global research and advisory firm providing information, advice, and tools for leaders in IT, finance, HR, customer service and support, communications, legal and compliance, marketing, sales, and supply chain functions.

Klue is based in the city of Vancouver. Klue enjoys the Canadian Tech Community. As many people know, recent blocks of entry into USA have happened. However, Canada has successful teamwork and interconnectivity as much as it can create.

The official website of Klue is: klue.com

Klue says that it is competitive intelligence that wins business. What Klue does is kind of a difficult description, but here it is. Klue is the competitive enablement platform built to collect, curate, and deliver competitive and market intelligence across every department of every business. Klue can do the following things: 

- Track Competitors: Klue tracks relevant news and data and combines it with internal sources. You could get deeper competitive intelligence.

- Centralize Competitive Content: Don't worry about managing document versions, again. Update sales battlecards effortlessly, collaborate seamlessly, and deliver consumable competitive strategies in the tools your Sales reps use every day.

- Improve Sales Performance: Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, and leverage strengths.

Klue says that it "collects competitive intelligence." It could help lighten the load of tracking competitors and markets. Klue gathers and filters from millions of sources to keep you on top of competitor website changes, product/feature updates, customer reviews, and more. Internal intel from Slack, email, and Salesforce combine with external data to give you deeper competitive coverage of your market.

Klue says that it gets you insights to drive your competitive strategy. Gather market intelligence to inform your go-to-market strategy using Klue. Tracking competitors in your industry with website page monitoring, keyword insights, content tracking, and news monitoring arm you to build stronger positioning strategies.

Klue says that it provides a lens into a competitor’s world. It continuously updates and connecting dots to help users win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms many already use.

The following is an interesting news story (May 29, 2020) about Klue and Global Competitive Intelligence Tools:

Coronavirus (COVID-19) Impact On Global Competitive Intelligence Tools Market 2020 Analysis By Top Key Players - Crayon, Brandwatch, SimilarWeb, Klue

Read the interesting news story here:

Sept 27, 2017 - Vancouver-Based Klue Raises $4m USD in Seed Funding:


Klue's latest funding round in September 2017 was reported to be $4 m. In total, Klue has raised $4 m.

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